When explaining the function or construction of an invention, or illustrating possible uses, animation is the most efficient tool. Utilizing both motion graphics and 3D animations, you can show things that would be impractical or impossible to film. Animations capture the imagination and create exciting visual appeal, enabling the storyteller to walk the viewer through complex or subtle scenarios without losing their attention. In addition, animation can be used to give mundane objects flare and personality through movements designed to evoke emotions.