Modern Inventor

The last few days as I have been at CES, I have been hanging around a lot with my good friend Thomas Meyer of Sonos, my favorite technology company. I don’t say that lightly. They are truly my favorite. Thomas is maybe the most amazing connector I have ever met. He appears to love nothing more than introducing people who he thinks might like to know each other. And in the consumer electronics world, he knows seemingly everyone. He is like a guardian social angel for a large contingent of people at every CES, making sure everyone is having a good time, meeting good people, and getting into whatever parties they want to. I typically see him once a year, at CES, but I consider him a great friend.

As I hang out with Thomas, I meet lots of the Sonos people. Everyone I have met there projects a similar positive, passionate, obviously skillful vibe. Everyone of them is open and interested and interesting. They are all youthful (in attitude if not in years) and excited. Seeing this consistency made me realize how important choosing team members is to creating a company culture. You can intentionally try to create a culture, but picking the people who create the kind of culture you want is the only way to ensure that you’ll have what you want over time. And nothing is more important as the culture of the company, both in insuring that a company is going to be effective at accomplishing its goals and in making it a place where you want to spend your days.

I just returned from the National Hardware Show in Las Vegas where we observed the soft launch of our new product, the Straptor. The Straptor is an innovative bungee cord that we licensed to Olympia Tools, Inc.. It has some cool features and a cool look and will show up later this year (on our site and hopefully in stores!). I was there with my Vice President of Sales, Andy Welty, and Abe Alexander, who is a project manager here at Trident… and also my realtor!

We met up with Allan Thorne (and his lovely wife Lacey), who is the inventor of the Straptor. We helped Allan develop his product and license it to Olympia. Allan is a guy who had an idea and believed in it and went for it. He came to us with amazing prototypes that won me over immediately. Very few people actually take it all the way, but Allan executed.

Olympia is a California (and China) based hand tool company. They are lean and mean and of a nice size to do business with. Big enough to get some work done, but you can still meet with the president. He is a very obviously sharp guy, as is everyone there. Hopefully they will have success with the Straptor and we can work with them to expand the product line. That’s how it works: you can’t expect a company to get whole-hog behind your product without establishing a track record first. You may want them to launch with 10 models, but realistically, they will usually start with one. And it makes sense. They want to test the waters before they jump in.  

Plus, there are always issues when you first launch a product. You ALWAYS learn something in the first few runs that makes you want to change something. Better to not have to change 10 sets of tools! The market will give you feedback about which path to pursue next. Of course, it is still helpful to conceptualize the potential future product family. This helps show your partner the potential value of your invention should it succeed enough to warrant further development. You want to spend just enough energy developing these line extensions that you can show a nice picture of something, but you shouldn’t sweat too much over the details until it appears there will in fact be further development.

Anyway, the Straptor was well-received, which means people said “That’s interesting. Let me know when you have pricing”. And then, of course, it will be time to try and write actual orders. So wish us luck!